Understanding the "The user is not an Instagram Business" error.
When using Instagram for business purposes, you may encounter an error message stating: 'The user is not an Instagram Business'. This error usually occurs when attempting to access features that are exclusive to Instagram Business accounts.
Fortunately, there are several steps you can follow to resolve this issue and regain access to the desired features.
This article will guide you through the troubleshooting process.
Remember, to access direct publishing, you must meet the following requirements:
Have an Instagram Business account
Link your Instagram account to a Facebook page.
1. View and Edit Business Integrations
Go to Business Integrations on Facebook and remove Planable from the list of connected apps.
Then try again to add pages in Planable. When reconnecting Planable, a modal window will appear asking you to grant permissions for our app.
Make sure you tick all the boxes for all the pages in all workspaces you're managing and give Planable the right to "post content on your behalf" to schedule & publish posts.
2. Review the connection between your Facebook account and your Instagram Business account:
Go to your Facebook (facebook.com), switch to the Facebook page that is linked to your Instagram account, and follow this link and see if it's asking to review the connection.