Instagram Publishing

Find out all you need to know about planning, scheduling and publishing Instagram posts, Reels and Stories in Planable.

→ Direct Publishing
→ Choose how to publish each type of content
→ Publishing through our Mobile App

You can publish Instagram posts, Reels, and Stories both directly and through our mobile app (with reminders and push notifications when it's time to publish).

Direct Publishing

• Instagram Direct Publishing is only available for Instagram Professional Accounts. Find out here how to easily switch a personal profile and a Creator account to a Business page.
• The images and videos ratio range accepted by Instagram are:

Good to know: *3:4 images are published exactly as uploaded. If Instagram rejects the 3:4 version for an account, Planable automatically retries by fitting the image into 4:5 with blurred sides, so nothing is cut off, and user and product tags are moved to match. In a carousel, once one slide needs this, the other 3:4 slides get the same treatment so the carousel stays consistent.

Images taller than 3:4 (for example 9:16) don't pass validation for Instagram posts. With automatic image cropping on, they're cropped to 4:5. Images already between 3:4 and 4:5 are left untouched.

When you connect a page in Planable you can choose between:

• Adding an Instagram Professional account (connecting through Instagram)
• Adding an Instagram account via Facebook (your Instagram page is linked to a Facebook page).

The two options differ in what they support. Only pages connected through Facebook have access to analytics, alt text, locations, and audio for Reels. See Connect an Instagram account for both methods.

Choose how to publish each type of content

Through Planable you can publish posts, Reels, and Stories. For each type of content, you can choose if you'd like to publish it automatically or through our mobile app.

To access and enable or disable direct publishing, you need to access your page settings from the sidebar. This is where you'll find a dedicated section for each format, where you can choose how you'd like the content to be published:

Publishing through our Mobile App

No matter the size and format, Planable will help you easily publish Instagram Stories via mobile notifications. First, you'll need to create a post from our web app. Afterward, please download our mobile app and sign in. Also, see a GIF below.

1. Tap the notification on the screen and it will automatically open the post in Planable.
2. Make sure you are logged in on the right Instagram account.
3. Open media on Instagram.
4. Copy the caption from the Planable app and paste it on the Instagram post.
5. Add tags, locations, and any other details.
6. After finishing posting your content on Instagram, don't forget to mark the post as published in Planable, to keep things organized.

Good to know: Audio picked for a Reel in Planable is only applied when the Reel publishes directly. For Reels set to publish through the mobile app, add audio in the Instagram app before publishing.