Social listening

Monitor what people are saying about your brand and the topics that matter across X (Twitter), YouTube, Reddit, and TikTok, without leaving Planable. Social listening surfaces public mentions, measures sentiment, and gives your team the data to act fast.

→ What is Social listening
→ Set up brand monitoring
→ Track topics
→ Explore your results
→ Filter & refine
→ Export your data
→ Sync schedule & limits

What is Social listening

Social listening is a dedicated section in Planable that scans public posts across X (Twitter), YouTube, Reddit, TikTok, Facebook, Instagram, LinkedIn, and websites for mentions of your brand and any topics you choose to track. It automatically classifies each mention by sentiment — positive, neutral, or negative — and presents everything in one feed alongside engagement metrics, trend charts, and exportable reports.

Think of it as your always-on brand radar: it picks up conversations, measures sentiment, and gives you the data to act fast.

Social listening is workspace-scoped and available to all team members with access to the workspace.

Set up brand monitoring

Your brand keyword is the foundation of Social listening. It's the term Planable scans for across all supported platforms on a rolling 24-hour cycle.

1. Click Social listening in the left sidebar. You'll land on the Brand tab.
2. Type your brand name into the input field and press Enter.
3. Planable begins scanning platforms in the background immediately. A loading banner shows progress — results populate automatically as they come in.

Track topics

In addition to your brand, you can monitor up to 3 topic keywords per workspace — useful for tracking campaigns, competitors, industry trends, or any conversation that matters to your team.

1. Switch to the Topics tab inside Social listening.
2. Type a keyword and press Enter to add it.
3. Repeat for up to 3 topics. Each one is scanned across all supported platforms.

Explore your results

Once data is ready, the Brand (or Topics) tab gives you a full picture of your mention activity:

• Mention & engagement cards — at-a-glance totals with period-over-period comparisons (e.g., +12% mentions vs. the previous period).
• Sentiment breakdown — the ratio of positive, neutral, and negative mentions across all results. Each mention is classified automatically by AI.
• Mention volume chart — a visual timeline of activity over your selected date range, breakable down by total volume, sentiment, or platform.
• Mention feed — a scrollable list of individual posts, each showing the platform, engagement numbers, and sentiment label. Sort by engagement or recency.

Filter & refine

Use the filter controls to zero in on the data that matters most:

• Date range — choose a 7-day, 14-day, or 30-day window to zoom in on a campaign or pull back for trend analysis.
• Channel filter — isolate mentions from a specific platform (X, YouTube, Reddit, or TikTok), or view them all at once.
• Sorting mentions – by relevance, engagement, or how recent they are
• Sentiment filter — focus on negative feedback, positive buzz, or neutral mentions

 Export your data

Click the CSV export button to download your Social listening data. You can export either:

• Aggregated metrics — totals and trends for use in reports or decks.
• Full mention list — every individual post with platform, engagement, and sentiment, ready for deeper analysis.

Sync schedule & limits

Here's a quick reference for how Social listening keeps data up to date: