The user is not an instagram business error

Understanding how to fix the error "The user is not an instagram business"

Noa Lupu avatar
Written by Noa Lupu
Updated over a week ago

When using Instagram for business purposes, you might encounter an error message stating "The user is not an Instagram Business." This error typically occurs when attempting to access certain business features that are exclusive to Instagram Business accounts.

Fortunately, there are several steps you can follow to resolve this issue and regain access to the desired features.

This article will guide you through the troubleshooting process.

Remember, in order to have access to direct publishing you need to meet the following requirements:

Have an Instagram business page (not a creator account)

Link your Instagram account to a Facebook page

1. View and Edit Business Integrations

Go to Business Integrations on Facebook, and delete Planable as one of the apps?

Then try again to add pages in Planable. When reconnecting Planable, a modal window will appear asking you to grant permissions for our app.


Make sure you tick all the boxes for all the pages in all workspaces you're managing and give Planable the right to "post content on your behalf" to schedule & publish posts.

2. Review the connection between your Facebook account and your Instagram Business account:

Go to your Facebook (facebook.com), switch to the Facebook page that is linked to your Instagram account, and follow this link and see if it's asking to review the connection.

3. Reconnect your Instagram business page:

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