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Instagram direct publishing
Instagram direct publishing

Find out all you need to know about wha types of accounts and posts can be published automatically to Instagram

Noa Lupu avatar
Written by Noa Lupu
Updated over a week ago

Instagram's API has several limitations for all scheduling tools.

Here's everything you need to know about how you can get access to Direct Publishing (posts going out automatically):

  • While you can activate Direct publishing for Posts and Reels on a creator account, we recommend having a a business account to be able to access all the options available, Posts, Reels and Stories. Find out here how to easily switch a personal profile to a Business page.

  • Make sure your Instagram Business page is linked to a Facebook page

  • For your feed posts, images and videos must be between these ratio ranges*


Between 4:5 and 1.91:1

Videos (post section)

Between 4:5 and 16:9 (up to 60 sec.)


9:16 (between 3 sec.- 15 min.)

For personal profiles, creator accounts, or business accounts not linked to Facebook you can publish using our mobile app.

Learn here how to disable direct publishing.

* You can crop or trim videos directly in Planable to ensure your post will go out directly.

Try publishing directly with Planable πŸ‘‡

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