LinkedIn Analytics

Track how your LinkedIn page performs in Planable, and see exactly what came from organic content and what your ad budget bought.

→ What you can track
→ How to access LinkedIn Analytics
→ See organic and paid separately
→ Which metrics are split
→ Boosted posts and ads
→ Reports and CSV exports
→ Audience Insights
→ Numbers that look odd but are correct
→ Pricing

Understanding your LinkedIn performance is key to refining your content strategy and increasing engagement. Planable's LinkedIn Analytics helps you track both company page and personal profile posts, and make data-driven decisions.

For LinkedIn personal profiles, data is shown only for content published through Planable.

What you can track

Engagement metrics — reactions, comments and reposts, so you can see how your audience interacts with your content.
Impressions and reach — how many people see your posts and how far your content spreads.
Clicks and click-through rate (CTR) — how many people click through from your posts.
Engagement rate — at page level and on every individual post.
Follower growth — how your LinkedIn audience expands over time.
Post performance — compare posts to see which content works best.
Ad spend and cost efficiency — spend, CPM, CPC and CPE, when an ad account is connected.
Audience Insights (company pages) — where your followers are, and what they do for a living.

How to access LinkedIn Analytics

Click on the Analytics tab.
Select your LinkedIn page or profile from the channels section.
Explore your engagement, reach and other insights in an easy-to-read dashboard.

Good to know: The organic vs paid breakdown appears in the single-channel view only. If you're looking at LinkedIn alongside other channels in the cross-channel view, the numbers are blended — select LinkedIn on its own to see the split.

See organic and paid separately

LinkedIn Analytics splits your results into organic and paid — across the page, down to individual posts, and in your reports — with a spend card and a separate table for ads that never appeared on your page.

Three words show up throughout Analytics:

Organic — results from a post you published, with no ad money behind it.
Boosted — a post you published organically and then put budget behind. It has an organic half and a paid half.
Paid (or advertised) — ads that were never published to your page as a normal post, often called dark posts. You won't find them in your content calendar.

In the charts, the toggle is Both / Organic / Paid. Paid there means all ad-driven results — boosted posts and dark posts together. That matches how LinkedIn reports it: Campaign Manager calls the whole lot Sponsored.

Connect a LinkedIn ad account

Nothing paid appears until you connect an ad account. Connecting the page isn't enough — page analytics and ads analytics come from two different places at LinkedIn, and Planable needs permission to both.

If you haven't connected one yet, you'll see a Connect your Ad account card in the row of metric cards at the top, sitting in the slot where Ad spend will live. Hover it for a short explainer, or dismiss it with the X. You can also add an ad account from the connect pages modal, where it has its own card. Full steps are in How to connect an ad account.

If you already connected a LinkedIn ad account for another part of Planable, there's nothing else to do — the same connection serves Analytics, and your paid data syncs automatically.

Good to know: On LinkedIn, Planable doesn't connect a Page — it connects a user who has access to that Page. A single Page can be tied to several ad accounts and several ads managers, so the paid data Planable can see is whatever the connecting user's account can reach. That's why two colleagues connecting the same Page can end up seeing different paid numbers. Neither is wrong. Connect the missing ad accounts explicitly, or reconnect with a user who can reach all of them.

Two requirements are worth checking before you start:

Company pages only. Personal LinkedIn profiles can't have paid analytics — there's no ads layer to attach.
The connecting user needs access to the LinkedIn Ad Account, not just to the Page. In practice that's whoever runs the ads, which may not be the person who normally opens Planable Analytics.

What appears once you're connected

An Ad spend card sits in the metric cards at the top, along with CPM, CPC and CPE. These only ever apply to boosted and paid content, never organic.
Charts have a Both / Organic / Paid toggle. On Both, bars are stacked in two colours with an Organic / Paid legend.
Recent days are drawn as hatched Incomplete data bars. LinkedIn reports ad data with a lag, so the last day or two is still filling in.
A Content table shows your own posts, and a separate Ads table lists advertised content that never went out on your page.
If you've connected more than one ad account, a dropdown next to the date picker lets you switch between All ad accounts and a single one.

Which metrics are split

The split covers organic content, boosted posts and dark posts. Not every metric can be broken down, though — where LinkedIn doesn't publish a breakdown, Planable shows the total rather than inventing one.

Metric	Split organic vs paid?
Impressions	✅ Yes
Reactions	✅ Yes
Comments	✅ Yes
Reposts	✅ Yes
Engagement	✅ Yes
Clicks	✅ Yes
Engagement rate	✅ Yes, at page level and per post
CTR	✅ Yes
Followers	✅ Yes
Follower gains (for the period)	✅ Yes
Page Views	❌ No — total only. LinkedIn doesn't publish a breakdown for it.
Posts (count)	❌ No — this is Planable's own count, not a LinkedIn metric.
Spend, CPM, CPC, CPE	Paid only, by definition.

Good to know: Page Views and Followers answer different questions. Page Views counts unique people who reached your page; Followers is the size of your audience. They won't move together, and only one of them splits.

Boosted posts and ads

The split goes all the way down to the post. LinkedIn Analytics has two tables:

Content — the posts you published. Promoted ones carry a Boosted tag and an expander that reveals From organic and From paid rows, plus the Spend behind them.
Ads — advertised content that never went out on your page. These rows aren't clickable, because there's no Planable post behind them to open.

Every row in the Content table — organic, boosted and dark alike — carries an engagement rate (ER) column, so you can compare it directly with what you see in Campaign Manager.

Open a boosted post and the modal shows the same paid vs organic split, including boosted videos and boosted document posts.

Reports and CSV exports

You can download reports and share them with clients or teammates. In the report editor, the General details panel has a Data breakdown selector — a Total / Organic / Paid switch that sets which data the whole report is built from. Below it, a Report ad account dropdown scopes the paid data to all ad accounts or a single one.

That's what lets one report template do two jobs: whoever owns organic builds it on Organic, whoever owns paid builds the same report on Paid, and a client-facing overview uses Total.

Data breakdown is available for reports built on a single page, on the platforms that support the split. Cross-channel reports keep the old blended data.
A saved report remembers which ad accounts it covers, so the report or PDF shows the same numbers you saw when you built it.
The Content CSV export includes the paid columns and the advertised rows, plus a Source column marking each row Organic or Advertised. Paid figures are summed over the export's date range, not all time.
On a personal profile, the Content CSV falls back to organic-only — no Source, Spend or advertised rows.

Pro tip: Public share links follow the author's data breakdown choice, not the viewer's. If you build a report on paid data and share the link, whoever holds it sees your ad spend — no Planable account required. Worth checking before you send one outside your team.

For everything the report editor can do, see Creating customizable reports in Planable Analytics.

Audience Insights

For company pages, you also get a snapshot of your LinkedIn audience's location and professional background. See where your audience is most active with a heatmap and a Top Countries/Cities list, and view your followers' industries and career levels to understand who you're actually reaching.

Numbers that look odd but are correct

What you see	Why
Blank gaps in the organic/paid chart for older dates	The breakdown only exists for dates after Planable started collecting it. Earlier days genuinely have no split, so we show nothing rather than a misleading zero.
Hatched bars on the last day or two	Ad data arrives with a delay. It's not missing, it's still filling in. Judge trends on data that's at least a few days old.
Paid columns disappear when you filter to one ad account	Post-level paid metrics aren't stored per ad account, so we can't honestly re-split them. We hide the columns instead of showing a wrong number.
Paid follower gains don't change when you filter to one ad account	Same reason — follower gains have no per-account breakdown, and filtering would mislabel another account's paid follows as organic.
Organic follower growth shows zero on a day you lost followers	Organic growth is total change minus paid follows. On a net-loss day both bars sit at zero instead of drawing negative growth — hover the chart to see the real signed numbers.
The ad spend section disappears after you pause your ads	Once spend for the selected period is zero, the spend section hides itself rather than showing empty cards. Widen the date range to a period with ad activity.
Numbers shift slightly when you change the date range	Organic post metrics are a current snapshot, while paid metrics are summed across the selected range. The two halves of a row answer slightly different questions.
No combined spend total across ad accounts	We won't add dollars to euros. All ad accounts is only offered when every account shares a currency — otherwise the view is scoped to one account and labelled as such.

My CSV export has no paid columns. Check three things: you have Analytics for this workspace, it's a company page and not a personal profile, and at least one ad account is connected. If any one is missing, the export falls back to organic-only.

My numbers don't match Campaign Manager. Compare like with like: use the same date range, check whether you're filtered to one ad account or all of them, and look at data that's at least a few days old. If a real gap persists on settled data, send us the metric, the date range and the ad accounts involved.

If your page connection itself is the problem, see LinkedIn Page was disconnected.

Pricing for Planable Analytics

Planable Analytics is available as an add-on for your workspaces, billed separately from your main subscription:

$14 USD per workspace per month
$140 USD per workspace per year

The organic vs paid breakdown is included with Analytics — there's no extra add-on to buy.

See what your LinkedIn ad budget actually bought 👇

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