Benchmark your social performance against competitors without leaving Planable. The Competitors tab in Analytics tracks named competitor profiles and compares them against your own pages.
→ What is Competitor Analytics
→ Where to find it & availability
→ Add competitors
→ What you can see
→ Export your data
What is Competitor Analytics
Competitor Analytics is a Competitors tab inside Planable Analytics that lets you benchmark your own social performance against competitor accounts. You can compare follower counts, posting activity, and average engagement, track how those metrics trend over time, and see your competitors' best-performing posts — all in one place, so your team doesn't have to leave Planable to check on the competition.
Open the analytics tab in your workspace and select Competitors*.
*Available for Facebook Pages and Instagram professional accounts.
Add competitors
- In the Competitors tab, click + Add.
- Enter the competitor's handle or profile URL (the platform is taken from the page you're viewing).
- The first sync runs right away and usually completes within about a minute; data then refreshes daily.
Good to know: You can track up to 5 competitors per page. Competitor data is gathered from each platform's public data and syncs once a day, so figures reflect the most recent daily sync rather than live numbers.
What you can see
- Comparison table — followers, posting activity, and average engagement for your page and each competitor, with period-over-period changes.
- Metric trend chart — follower growth and engagement over time, with your page and competitors plotted in one chart.
- Top competitor posts — each competitor's best-performing content by engagement.
Export your data
You can export the full dataset — including competitor metrics and their top posts — as a CSV for reporting or deeper analysis.