We're excited to introduce Planable Analytics, a comprehensive tool designed for teams managing multiple social media accounts. Whether you're an agency handling client accounts, a brand with multiple locations, or overseeing franchise social media, you'll get unified insights into your content performance with all essential metrics consolidated in one accessible dashboard.
Supported Social Media Platforms
Here are all the platforms and account types supported by Planable Analytics:
| Platform | Account Type Required |
|---|---|
| Pages | |
| Professional accounts | |
| Company pages & Personal profiles | |
| TikTok | Business accounts |
| Google Business Profile | Profiles |
| YouTube | Channels |
To access Analytics, you'll need an active paid subscription. Simply navigate to your Workspace sidebar and select the Analytics tab.
Analytics Data Types by Platform
Understanding what type of data is available for each platform helps you interpret your analytics correctly. Here's a breakdown of organic vs. paid data availability:
| Platform | Page Level Analytics | Post Level Analytics |
|---|---|---|
| Organic + Paid (combined) | Organic + Paid (combined) | |
| Organic + Paid (combined) | Organic | |
| Organic | Organic | |
| TikTok | Organic | Organic |
| YouTube | Organic | Organic |
| Google Business Profile | Organic | N/A |
Cross-Channel Analytics Dashboard
Cross-Channel Analytics provides a bird's-eye view of your performance across all connected platforms from a single dashboard. This aggregated approach helps you understand overall audience engagement, reach, and content effectiveness across your entire social media presence.
Getting to your cross-channel view is straightforward. Simply follow these simple steps:
Navigate to the Analytics section in the left sidebar.
Then, look for the Cross-channel view toggle switch and ensure it's turned ON (blue), where you can select all pages or choose specific ones to customize your view.
Cross-Channel Metrics Breakdown
Your Cross-channel Analytics dashboard displays key metrics at the top:
- Followers: Total follower count across all connected channels.
- Impressions: Total number of times your content was displayed
- Engagements: Total interactions like likes, comments, shares
- Engagement Rate: Percentage of engaged users vs. total reach
Each metric shows both current totals and percentage change from the previous period, with green indicating growth and red indicating decline.
Switch between "Total" and "Individual Platform Views (By platform)"
Switch between seeing your complete aggregated performance or diving into individual platform breakdowns. This flexibility lets you analyze data exactly how you need it.
- Total View: See each individual metric (followers or impressions, a.o) aggregated across all platforms.
- By Platform View: Analyse performance for each individual platform separately detailed breakdowns.
Use the checkboxes in the Social channel breakdown table to include or exclude specific platforms from your analytics view. This lets you customise your analysis by focusing on selected channels only.
*Google Business Profile analytics are available in individual platform view only and are not supported in Cross-Channel Analytics.
You'll notice that the main graph displays the selected metrics over the selected period of time - simply hover over any point to see specific numbers for that date.
Top performing content
You also have access to the visual previews of your 3 best-performing posts for the selected period, across all channels. Switch between "Impressions" and "Engagement" filters to see different top performers.
Individual Post Analytics
Cross-Channel Analytics also supports detailed insights for all your selected platforms. The Content section gives you a comprehensive view of individual post performance across all connected channels, showing metrics like impressions, views, engagement, likes, comments, and shares for each piece of content.
Reporting
You can create reports that combine data from multiple platforms into a single document for easy sharing with clients or stakeholders.
You can save it on your computer or share a direct link that will allow anyone with the link to view and download the report.
Individual Platform Analytics
For detailed, platform-specific analysis, switch to individual platform view using the "By Platform" toggle. This mode provides granular insights tailored to each platform's unique metrics and audience behaviors.
Metrics available per Platform
Here's what you can track on each platform with Planable Analytics:
Facebook: Track followers, post counts, impressions, engagement, and page views.
Instagram: Monitor followers, reach, impressions, engagement, and profile visits.
LinkedIn: View follower growth, posts, impressions, engagement, and page views.
TikTok: Keep tabs on followers, video views, profile views, and engagement.
Google Business Profile: Analyze the number of views split by desktop and mobile, searches, and website clicks.
YouTube: Check how your views, watch time, and subscribers change over time.
Adjustable Date Range Selection
Adjust the analytics timeframe easily from the dropdown menu to tailor insights to your campaign durations.
Top Performing Content
View your 3 best-performing posts across all channels, filterable by impressions or engagement.
Content Overview
The 'Content' tab offers a holistic view of your posts. See how each individual post is performing with detailed metrics for impressions, engagement, likes, comments, or shares.
You can filter by content type (All, Posts, Reels) and download the data for reporting.
Detailed Post Insights
A simple click on any post provides a detailed breakdown of its performance metrics, helping you make informed decisions.
Audience Insights
Get a complete picture of who your followers are—their location, age, and gender. Explore interactive maps, top countries and cities, and demographic breakdowns to better understand and engage your audience.
It's available only for Instagram professional accounts, LinkedIn company pages, and TikTok Business accounts.
Creating reports
You can create & download a report to share with clients or other stakeholders directly from Planable.
To do so, click the "Create Report" button in the top right corner.
You'll now be able to customize and adjust the following details of your report:
upload logo
selecting which channels are included
reporting period
whether to display metric descriptions and evolution or not
which metrics are shown and in which order
dedicated summary and detail section to fill in for each metric
You can preview your report as you're building it. Once you have the final version, you can share it:
through a public link
download as a PDF
download as a CSV
Pricing
Planable Analytics is available as an add-on for your workspaces. Pricing is set at $14 USD per workspace per month or $140 USD per workspace per year.
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