Audience Insights is the section of Planable Analytics that shows you who follows your page — a comprehensive view of your followers' location, age and gender.
→ Available platforms
→ Follower location distribution
→ Gender distribution
→ Age
→ Accessing Audience Insights
Available platforms
Audience Insights is available for Instagram professional accounts, LinkedIn company pages and TikTok Business accounts.
Good to know: Audience Insights describes who follows the page. It isn't affected by the organic vs paid breakdown, and there's no Both / Organic / Paid toggle in this section.
Follower location distribution
This is a graphical representation of the world map, showing the countries your followers come from. Hover over a highlighted country to see how many of your followers are in that region.
Top countries
The geographic distribution of your followers by their countries. The percentages are based on the top 45 countries. The selected date range does not apply to this chart.
Top cities
The geographic distribution of your followers by their cities. The percentages are based on the top 45 cities.
Gender distribution
The distribution of your followers by gender, based on the user-provided information in their profile. The selected date range does not apply to this chart.
Age
Only available for Instagram
The distribution of your followers in each age group, based on the user-provided information in their profile. The selected date range does not apply to this chart.
Accessing Audience Insights
To open this section, you need Planable Analytics enabled for the selected page.