Availability: All plans
Best Time to Post helps you schedule social media posts at the moments when they are most likely to generate engagement.
The feature analyzes performance data and continuously adapts its recommendations so you can publish with confidence.
Please note: Best Time to Post recommendations are updated daily, both for benchmark-based suggestions and Analytics-powered insights.
This makes the feature significantly more up to date than industry-standard tools that refresh data only every few months.
How Best Time to Post Calculates Recommendations
Best Time to Post recommendations are always calculated based on the pages you select when scheduling a post.
Single Page Posts
When you schedule a post for a single social media page, Best Time to Post
analyzes
engagement data specific to that page.
This ensures the suggested times reflect how your audience typically interacts
with your content on that platform.
Grouped Posts (Multiple Pages)
When scheduling a post to multiple pages at once, Best Time to Post calculates recommendations using the average performance across all selected platforms.
Supported Platforms
Best Time to Post engagement metrics are available for single-page scheduling on:
- TikTok
- YouTube
- Threads
- X (Twitter)
Post Formats
Best Time to Post does not differentiate between post formats.
- Posts, Reels, and Stories are treated equally
- Engagement data is aggregated across formats
How to use Best Time to Post
- Open the composer
- Click the time picker
-
The calendar opens with a side panel showing Best Time to Post suggestions
• You can click Top Picks to apply a recommended time
• You can view or collapse the engagement forecast chart
• You can manually select any time using the time picker - Click Apply to confirm or Cancel to discard your changes
Best Time to Post panel co-exists with recurring settings
Please note:All Best Time to Post calculations use the workspace time zone.