Learn where vertical and square videos go on Instagram, what a Reel needs to publish, and how audio works for Reels.
→ Posts vs. Reels
→ Reels upload requirements
→ Adding audio to Reels
Instagram Reels are a fun and creative way to share short videos with your friends and followers. You can use Reels to show off your talents, share your thoughts, or just have some fun.
Posts vs. Reels
Instagram's API separates video posts from Reels, Reels being the vertical videos with a 9:16 ratio.
This means all vertical videos should be uploaded in the Reels section in Planable, while square/landscape videos go in the regular post section.
What's important to keep in mind:
- Vertical videos go in the Reels section (9:16 ratio)
- Landscape/square videos go in the post section (same place where you create the image posts) (ratio 16:9/1:1)
Reels upload requirements
- You can upload a Reel with an aspect ratio between 1.91:1 and 9:16.
- Reels should have a minimum frame rate of 30 FPS (frames per second) and a minimum resolution of 720 pixels.
- Reels can be up to 15 minutes long.
Adding audio to Reels
Reels that are published directly can include trending music or trending original audio, picked in Planable with the Add audio button. Instagram adds the audio to the Reel when it's published. See Instagram Reels for the full steps.
- The Instagram page must be connected through Facebook. Pages connected with Instagram login see a prompt to reconnect via Facebook.
- Audio is available for Reels only, not feed posts, carousels, or Stories.
- Audio isn't applied when a Reel is set to publish through the Instagram app or mobile notifications.
For audio from your Instagram favorites or saved sounds, stickers, and other finishing touches, set the Reel to publish via our mobile app instead. You get a notification at the scheduled time, get redirected to Instagram where you can add the audio and other finishing touches, and finally publish.