Post type

Images Requirements & Guidelines

Video Requirements & Guidelines

Captions & Text Guidelines

Facebook Posts

• Max file size: 8 MB

• Max resolution: 2048x2048 pixels

• Supported formats: JPEG, PNG, GIF (non-animated), TIFF

• Aspect ratio: 9:16 to 16:9

• Max file size: 1GB

• Max duration: 20 minutes

• Supported formats: MP4, MOV, AVI

• Up to 63K characters in a single post

Facebook Reels

Images not supported for Reels

• Max file size: 1 GB

• Aspect ratio: 9:16

• Recommended resolution: 1080x1920 pixels (min 540x960)

• Frame rate: 24-60 fps

• Duration: 3 to 90 seconds

• Supported formats: MP4, MOV, AVI

• Due to API limitations, no music, filters, or other effects are available

Instagram Posts

• Max resolution: 1080x1080 pixels for square images

• Supported format: JPEG
  - Aspect ratio: 1.91:1 to 4:5

• Max file size: 8 MB

• Duration: 3-60 seconds

• Supported formats: MP4, MOV

• Aspect ratios: 1.9:1 (landscape), 1:1 (square), 4:5, 16:9

• Up to 2,200 characters

• Max 30 hashtags

Instagram Stories

Supports single image or video per story only

• Max file size: 100MB

• Max duration: 60 seconds

• Supported formats: MP4, MOV

• Cannot include interactive elements or links

• Due to API limitations, no hashtags, links, or interactive elements are allowed in captions*
  ​mobile app workaround.

Instagram Carousel

• Same resolution and format as single image/video posts

• Up to 10 images or videos per post

• All media must have the same aspect ratio

• Same format and aspect ratio requirements as single video posts

• Up to 2,200 characters

Instagram Reels

Images not supported for Reels

• Max file size: 1 GB

• Aspect ratio: 9:16

• Duration: 3-90 seconds

• Supported formats: MP4, MOV

• Due to API limitations, no music, filters, or other effects are available
  ​mobile app workaround
  ​

Threads

• Supported formats: JPEG, PNG, WEBP

• Max images per post: 10

• Supported format: MP4

• Max duration: 5 minutes

• Aspect ratio: 16:9 recommended

• Supported file size: Up to 1 GB

• Up to 500 characters

• Up to 10 hashtags allowed per post

Twitter (X)

• Max resolution: 4096x4096 pixels

• Supported formats: JPEG, PNG, WEBP (non-animated), GIF (animated & non-animated)

• Aspect ratio: 2:1 to 1:1 (16:9 recommended)

• Max file size: 5 MB

• Max duration: 140 seconds/
  2:20 (MM:SS)

• Supported format: MP4

• Aspect ratio: 1:3 to 3:1

• Up to 280 characters

LinkedIn

• Max resolution: 7680x4320 pixels

• Supported formats: JPEG, PNG

• Aspect ratio: 1.91:1 (sponsored content), 1:1 (other posts)

• Max file size: 5 GB

• Max duration: 15 minutes (desktop), 10 minutes (mobile)

• Supported formats: MP4, MOV, MPEG-4

• Up to 1,300 characters

TikTok

Image publishing is not yet supported

• Max file size: 8MB

• Max duration: 10 minutes

• Aspect ratio: 9:16

• Frame rate: 24-60 fps

• Supported formats: MP4, MOV

• Up to 100 characters

YouTube videos

Images supported only for thumbnails: 1280x720 pixels
​

• Max file size: 1GB

• Duration: 20 min

• Aspect ratio: any

• Frame rate: any

• Supported formats: MP4, MOV, AVI

• Titles up to 100 characters

• Descriptions up to 5k characters

Pinterest

• High resolution recommended

• Supported formats: JPEG, PNG

• Aspect ratio: 2:3 recommended

• Max file size: 10MB

• Duration: 4-15 minutes

• Aspect ratio: 1:2 (width), 1.91:1 (height), 1:1 (square)

• Supported formats: MP4, MOV, M4V
  ​
  ​

• Descriptions up to 500 characters

Google Business Profile

• Min resolution: 720x720 pixels

• Supported formats: JPEG, PNG

• Aspect ratio: 1:1 required for profile photos

• Max file size: 1 GB

• Max duration: 30 seconds

• Supported formats: MP4, MOV, AVI
  ​
  ​

• Up to 1,500 characters