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Instagram direct publishing

Noa Lupu
Updated
The article explains how to enable Instagram Direct Publishing for Posts, Reels, and Stories, detailing aspect ratios, durations

Instagram's API has several limitations for all scheduling tools.

Here's everything you need to know about how you can get access to Direct Publishing (posts going out automatically):

  • If you've connected your Instagram professional account to Planable via the Instagram option (Option 1)

Or connected your Business Instagram account which is linked it to a Facebook Business page (Option 2)

Then you are eligible for Instagram direct publishing, enabling access to Posts, Reels, and Stories.

  • Find out here how to easily switch a personal profile to a Business page.

How to make sure your Instagram Business page is linked to a Facebook page.

Here are the required aspect ratios and durations for images, videos, and Reels for direct Instagram publishing:

Media type

Aspect ratios

Images

Between 4:5 (portrait) and 1.91:1 (landscape).

  • 4:5: Ideal for vertical photos (e.g., 1080x1350 pixels).

  • 1.91:1: Ideal for landscape photos (e.g., 1080x566 pixels).

Feed Videos (post section)

Between 4:5 (portrait) and 16:9 (landscape).

Duration: Up to 60 seconds

Reels

9:16 (vertical, full-screen).

Recommended resolution: 1080x1920 pixels.

Duration: Between 3 seconds and 15 minutes.

For personal profiles, creator accounts, or business accounts not linked to Facebook you can publish using our mobile app.

Learn here how to disable direct publishing.

* You can crop or trim videos directly in Planable to ensure your post will go out directly.

Try publishing directly with Planable 👇

Go to your dashboard

Don't have an account? Sign up, it's free →

Do you want to learn how Planable is working? Check our Getting started guide! →
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