How to publish TikTok content

Learn how to publish TikTok videos and image posts in Planable, and how to add music from TikTok's commercial music library.

→ Publishing TikTok videos
→ Publishing TikTok image posts
→ Adding music to TikTok posts

Publishing TikTok videos

There are 3 ways to publish TikTok videos in Planable. You can choose how you want your TikTok videos to be published in your page settings — each TikTok account will have its own publishing process.

1. Business Account: publish directly to TikTok Feed

This option lets you schedule videos and have them automatically published to your TikTok feed, just like on other platforms. Ensure your video is fully edited and ready before scheduling — no further edits can be made in the TikTok app, due to API limitations.

Requirements:

• A TikTok Business account (here's how to switch)
• Character limit: 2,200 characters
• Music from TikTok's commercial music library can be added in Planable with Sound & music (see Adding music to TikTok posts). TikTok effects can't be added.
• Video duration: 3 seconds – 10 minutes
• File size: Maximum 1 GB
• Resolution: Width and height between 360 px and 4096 px

After creating your TikTok post in Planable, you can schedule it or publish it immediately. Once published, the video appears in your TikTok feed.

2. Through TikTok's Inbox

This option sends your videos directly to your TikTok inbox — no Planable mobile app required. It's ideal if you want to use sounds from your TikTok favorites or saved sounds, add effects, or make last-minute edits before publishing.

• Works with any type of TikTok account
• Your caption won't be copied to TikTok's inbox
• You can edit the video in TikTok before publishing
• Music picked in Planable isn't applied. Add sounds in the TikTok app instead. 
• Video duration: 3 seconds – 10 minutes
• File size: Maximum 4 GB
• Resolution: Width 540–1080 px, Height 960–1920 px
• Aspect ratio: 9:16 (vertical)

After creating your content in Planable, schedule or publish immediately. At publish time, you'll receive a notification in TikTok's System Notifications inbox. Open it, make any edits, and publish directly from the TikTok app.

3. With Planable's Mobile App

Publishing TikToks through the Planable mobile app works the same way as publishing Instagram Stories or Reels. This is ideal for longer videos.

• Works with any type of TikTok account
• Character limit: 2,200 characters
• You can edit the video in TikTok before publishing
• Music can't be picked in Planable for posts set to publish through the mobile app. A tooltip on the post explains this. Add sounds in the TikTok app instead.
• Video duration: 3 seconds – 10 minutes
• File size: Maximum 4 GB
• Resolution: Width and height between 360 px and 4096 px

Download the Planable mobile app and enable push notifications. When it's time to publish, tap the notification — the TikTok app opens with the video imported and the caption ready. Make any final edits and publish.

Set user for publishing notifications

You can choose which user should receive publishing notifications on their Planable mobile app. Only one user can be selected at a time.

Publishing TikTok image posts

Planable also supports TikTok image posts — single images or carousels. These publish directly to your TikTok feed and are available for Business accounts connected via TikTok's Business API.

When you add one or more images to a TikTok post in the composer, a Privacy selector and an Additional settings button (gear icon) appear below the post content. These settings are only visible while composing — they won't show up when viewing a post in read-only mode (e.g. from the calendar).

Good to know: Image post settings require a TikTok Business account connected via TikTok's Business API. Personal or regular TikTok connections won't see these options. Mockup and custom TikTok pages in Planable also show them for planning purposes.

Privacy (who can view this post)

The Privacy button appears next to the Additional settings gear icon when composing a TikTok image post. It controls who can see the post once it's live.

• Public — everyone can view the post
• Friends — followers you follow back can view the post
• Followers — only your followers can view the post
• Private — only you can view the post

Good to know: The options available depend on the connected TikTok Business account — Planable pulls the allowed list directly from TikTok, so not every account will show all four. Default is Public if you don't change it.

Additional settings

The gear icon next to the Privacy button opens two more settings:

Allow comments — controls whether viewers can comment on the post once it's live.

• Toggle on — comments allowed (default for new posts)
• Toggle off — comments disabled on the published post

Auto add music — when enabled, TikTok automatically adds recommended music to the image or carousel post at publish time.

• Off by default — toggle on if you want TikTok to add music
• With Auto add music on, the post shows Random sound instead of a track name
• Auto add music can't be combined with a track you pick. Picking a track in Sound & music turns Auto add music off

[⚠️ Verify: the release card shows Auto add music inside the Sound & music options for photo posts. Confirm whether it still also sits in the gear menu, and update the screenshot above if it moved]

💡 Pro tip: All three settings — Privacy, Allow comments, and Auto add music — are saved per post and applied when Planable publishes via the Business API. Privacy controls who can see the post; Allow comments controls whether those viewers can comment on it.

Adding music to TikTok posts

Add a track from TikTok's commercial music library to your TikTok videos and photo posts, straight from Planable. The library shows TikTok's trending commercial tracks, which are cleared for business use.

Requirements:

• A TikTok Business account connected to Planable
• The post publishes directly to the TikTok feed. Music can't be picked when the post is set to publish through the mobile app
• Permission to edit or publish in the workspace. Users who can only view or approve see the selected track but can't open the library

1. Open the TikTok post in the composer, the feed, or the post modal.
2. Click Sound & music, then Select music. The library opens as a sidebar in the composer, or as a popover in the feed and the post modal.
3. Browse by genre, or search by track or artist. Preview any track before adding it.
4. Use the country selector to change which trending catalog is shown. It starts on the page's location, or the workspace timezone when the page has no location.
5. Add the track. For video posts, use the two sliders to set the mix: Music volume starts at 80 and Video volume starts at 20. The preview plays the mix on the video.

The selected track shows on the post in the feed and the post modal, including for teammates and clients who only view it. Duplicating a TikTok post keeps the selected track and volumes.

Good to know: Planable doesn't edit your video file. The chosen track and volume levels are sent to TikTok when the post is published, and TikTok makes the final mix. The preview in Planable is a close guide, not an exact copy of the result.

Music limitations

• Only tracks from TikTok's commercial music library are available. Sounds from For You, Favorites and Your sounds are only in the TikTok app.
• Volume sliders are for video posts only. Photo posts use the track as it is.
• If TikTok doesn't serve the chosen country, the library shows the general catalog instead.
• Can't find a specific song? Switching the country or genre often surfaces more tracks.

When a track is no longer available

TikTok rotates its commercial music library, so a track picked when the post was scheduled can be removed, or stop being offered in that region, before the post goes out. The post keeps showing the track name, but at publish time TikTok rejects it and Planable shows TikTok's error message on the post. Planable retries a few times with the same track, then marks the post as failed.

To fix it, open the post, remove the track or pick a different one in Sound & music, then publish again or reschedule.

💡 Pro tip: If you schedule TikTok posts far ahead, check that the track still appears in the library shortly before the publish date.