Before diving into the specific API details for each platform that we support, let's first understand what an API is.

API stands for Application Programming Interface, which is a set of rules and protocols that enable different software applications to communicate with each other. APIs come in various types and can be categorized based on different criteria. The type of API that is most relevant to us is the Open API, also known as a Public API.

An Open API is a public type of API that allows data to be shared openly. Any developer or application can access and use this API, making it easier to establish integrations between platforms and third-party tools, such as Planable.

All popular social media networks have APIs that developers can use to create social media management tools. You can dig into details on each network’s site for developers:

Planable leverages all these APIs to connect with and publish your content on your favorite platforms.

However, this implementation also comes with limitations that depend on each platform's API specifications.

We will discuss the most important ones in the following sections.

The LinkedIn API allows tagging of both Company and Personal profiles, with some specific considerations for the latter. You can only tag personal profiles that follow the company profile you're trying to tag them on.

Additional key considerations for tagging personal profiles can be found here

Posting directly to LinkedIn groups, including closed groups, is not supported due to LinkedIn's API limitations.

It is technically possible to include only a maximum of 10 images in a LinkedIn carousel post due to API limitations.

Creating a post that has both images and videos isn't currently supported by Facebook's API.

Due to their privacy measures, personal profiles can't be tagged through scheduling tools, neither in the copy, not the image/video.

At this time tagging product in on Facebook posts is not supported by the API.

Connecting Facebook groups is no longer available. Meta shut down the Facebook Groups API starting April 22nd to prioritize user privacy and security.

Due to Facebook’s API, multi-image posts can’t be exported in advance, so you cannot apply particular edits to the posts, as it’s possible only directly on Facebook, ahead of time.

Starting from August 1st, 2018, publishing to Facebook profiles via third-party apps has been suspended by Facebook.

You can't add Facebook events.

Due to LinkedIn API restrictions, there is no technical possibility to access the music library or use specific stickers/widgets.

Instagram's API hasn't been updated to include the 20-image limit; it currently only allows 10 media files.

Due to Instagram’s API limitations, users cannot add texts, stickers, music, locations, and other features when using the Direct Publishing method for Instagram Stories in Planable.

And Direct publishing to Stories is only available for business accounts.

Unfortunately, alt text isn't supported for Instagram through the API at this time.

Due to LinkedIn API restrictions, there is no technical possibility to access the music library or use specific stickers/widgets.

Uploading custom thumbnails to TikTok videos is unfortunately limited due to the API restrictions.

TikTok has not yet provided an API for third-party scheduling of stories.

It's technically not possible to support the collaboration feature.

Due to LinkedIn API restrictions, there is no technical possibility to access the music library or use specific stickers/widgets.

Currently, we are unable to support scheduling co-tweets due to restrictions imposed by the X (Ex-Twitter) API.

The X API does not support the higher character limit available to Twitter (X) premium accounts.

Creating a post that has both images and videos isn't currently supported by X's API.

Start creating your first post 👇