Planable

All CollectionsPosts

Guidelines for Scheduling Posts Across Multiple Platforms in Planable

Guidelines for Scheduling Posts Across Multiple Platforms in Planable

When using Planable to schedule and publish content, it’s essential to know each platform’s media format requirements.

Written by Valeria

Updated over a month ago

Overview

Planable supports various media formats across platforms. Check out the table for specific requirements and limitations for each platform.

Post type	Images Requirements & Guidelines	Video Requirements & Guidelines	Captions & Text Guidelines
Facebook Posts	Max resolution: 2048x2048 pixels Supported formats: JPEG, PNG, GIF (non-animated), TIFF Aspect ratio: 9:16 to 16:9	Max file size: 1 GB Max duration: 20 minutes Supported formats: MP4, MOV, AVI	Up to 63K characters in a single post
Facebook Reels	Images not supported for Reels	Aspect ratio: 9:16 Recommended resolution: 1080x1920 pixels (min 540x960) Frame rate: 24-60 fps Duration: 3-90 seconds Max file size: 1 GB Supported formats: MP4, MOV, AVI	Due to API limitations, no music, filters, or other effects are available
Instagram Posts	Max resolution: 1080x1080 pixels for square images Supported format: JPEG - Aspect ratio: 1.91:1 to 4:5	Max file size: 100 MB Duration: 3-60 seconds Supported formats: MP4, MOV Aspect ratios: 1.9:1 (landscape), 1:1 (square), 4:5, 16:9	Up to 2,200 characters Max 30 hashtags
Instagram Stories	Supports single image or video per story only	Max duration: 60 seconds Supported formats: MP4, MOV Cannot include interactive elements or links	Due to API limitations, no hashtags, links, or interactive elements are allowed in captions* mobile app workaround.
Instagram Carousel	Same resolution and format as single image/video posts Up to 10 images or videos per post All media must have the same aspect ratio	Same format and aspect ratio requirements as single video posts	Up to 2,200 characters
Instagram Reels	Images not supported for Reels	Aspect ratio: 9:16 Duration: 3-90 seconds Supported formats: MP4, MOV	Due to API limitations, no music, filters, or other effects are available mobile app workaround
Threads	Supported formats: JPEG, PNG, WEBP Max images per post: 10	Supported format: MP4 Max duration: 5 minutes Aspect ratio: 16:9 recommended Supported file size: Up to 1 GB	Up to 500 characters Up to 10 hashtags allowed per post
Twitter (X)	Max resolution: 4096x4096 pixels Supported formats: JPEG, PNG, WEBP (non-animated), GIF (animated & non-animated) Aspect ratio: 2:1 to 1:1 (16:9 recommended)	Max file size: 512 MB Max duration: 2 minutes, 20 seconds Supported format: MP4 Aspect ratio: 1:3 to 3:1	Up to 280 characters
LinkedIn	Max resolution: 7680x4320 pixels Supported formats: JPEG, PNG Aspect ratio: 1.91:1 (sponsored content), 1:1 (other posts)	Max file size: 5 GB Max duration: 15 minutes (desktop), 10 minutes (mobile) Supported formats: MP4, MOV, MPEG-4	Up to 1,300 characters
TikTok	Image publishing is not yet supported	Max file size: 72 MB (Android), 278.6 MB (iOS) Max duration: 10 minutes Aspect ratio: 9:16 Frame rate: 24-60 fps Supported formats: MP4, MOV	Up to 100 characters
YouTube videos	Images supported only for thumbnails: 1280x720 pixels	Max file size: 1GB Duration: 20 min Aspect ratio: any Frame rate: any Supported formats: MP4, MOV, AVI	Titles up to 100 characters Descriptions up to 5k characters
Pinterest	High resolution recommended Supported formats: JPEG, PNG Aspect ratio: 2:3 recommended	Max file size: 2 GB (max 104.86 MB through API) Duration: 4-15 minutes Aspect ratio: 1:2 (width), 1.91:1 (height), 1:1 (square) Supported formats: MP4, MOV, M4V	Descriptions up to 500 characters
Google Business Profile	Min resolution: 720x720 pixels Supported formats: JPEG, PNG Aspect ratio: 1:1 required for profile photos	Max file size: 1 GB Max duration: 30 seconds Supported formats: MP4, MOV, AVI	Up to 1,500 characters

Start creating your first post 👇

Go to your dashboard

Don't have an account? Sign up, it's free →

Do you want to learn how Planable is working? Check our Getting started guide! →